Indie used-car lots don't need another DMS — DealerCenter, DealerSocket, and VinSolutions already run F&I, title work, and lender submissions. What they don't run well is the top of the funnel: capturing the Marketplace ping at 11pm, replying in Spanish, qualifying the bad-credit applicant before the sales floor wastes an hour, and reviving the financing app that ghosted. PipelineIQ runs that layer. Starter $99/seat — half of what DealerSocket and VinSolutions charge.
Plugs into the systems your dealership already runs
Web leads, financing pre-quals, trade-in submissions, and test-drive bookings flow into your DMS automatically as ADF/XML — the industry-standard lead format every major CRM ingests. No re-keying. No tab-switching. Your F&I manager opens DealerCenter in the morning and the leads are already in the deal jacket.
Web contact form, financing pre-qual, trade-in valuator, and "schedule test drive" bookings all stream into PipelineIQ first. Iris reads the application, scores it (ITIN-friendly, target monthly, vehicle of interest), and pushes qualified leads to DealerCenter as ADF. Your F&I manager stops opening apps from people who never had a phone number to begin with.
Drop the Iris widget on the dealer's site. It knows the inventory, the current offers, the hours, and the dealer's voice. Detects the visitor's language and answers in it. Hands off to WhatsApp after three turns. Captures the lead before the handoff, surfaces "$1k down ITIN special" when relevant, and never invents a vehicle or a rate. Half of Orlando lives in two languages — this is the difference between a Marketplace ping and a deposit.
Iris reads your lead history and flags every prospect who pre-qualified but never closed. One click fires a personalized text — "We approved you Tuesday. Want to come back this weekend? Inventory turned." Birthday drips, 90-day "how's the car running?" service nudges, and lease-end reminders, all on autopilot. Set it once; runs forever.
DealerCenter, DealerSocket, and VinSolutions are excellent at the back office — F&I, title transfers, lender submissions, compliance, BHPH payment portals. Their CRM modules are an afterthought, and it shows: no AI drafting, no bilingual auto-response, no Marketplace-to-CRM webhook, no SMS/WhatsApp orchestration, no review-request engine. The work goes to whoever is sitting at the front desk when the ping comes in — and on the weekend, that's no one.
PipelineIQ sits on top of the DMS and does the work of responding. It's the engagement layer between "we got a lead" and "the deal is being written in DealerCenter." For $59/mo, with Iris drafting every message in the dealership's voice — in English or Spanish.
Keep DealerCenter for the deal. Add PipelineIQ for the lead, the conversation, and the follow-up that happens long before — and long after — the customer is on the lot.
Sized for a 2-to-5-person sales floor. Lead routing, rep ownership, full inventory + offer awareness for Iris, ADF push to your DMS, win-back drips, review engine — everything in this page. Add seats anytime; per-seat rate drops to $85 at 20+ seats and $75 at 60+.
Owner-operated single lot just opening? Start on Solo at $59/mo — same platform, 500 lead cap, 1 user — and graduate to Starter when you hire your first sales rep.
14-day free trial · No credit card · Cancel anytime